Hey, I'm
Kevin Dryfuse
I make awesome things
I'm a software engineer, a father, an endurance athlete, a rule breaker, an electronics hobbyist, a free spirit, and I want to make a positive impact on the world.
Projects
My Career
EntryPoint Communications, LLC
Senior Software Engineer, 2025 - Now
I recently joined EntryPoint just a couple months ago as their newest Senior Software Engineer, where I am digging in to learn the people, the products, and the possibilities. My focus right now is on understanding how everything fits together and picking up small projects so I can start making an impact as quickly as possible. I am really excited to bring my experience in grocery, retail media, customer loyalty, and software engineering to a whole new set of opportunities, and I am already looking for ways to collaborate, streamline processes, and spark innovation.
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84.51°
Lead Data Engineer, 2015 - 2025
I was the Lead Engineer in the Personalization and Loyalty space, with a mission to mentor and grow better engineers. I focused on helping teams write cleaner code, bake quality into every step of the development lifecycle, stick to solid methodologies, work as a cohesive unit, communicate openly, challenge norms, take ownership, feel empowered, and keep the innovation fires burning.
My last chapter was all about building a machine learning platform to quickly and safely deliver new sciences that hyper-personalize our customer's experiences in store, in app, on the the website, and even their delivery experience. That meant getting hands on with model evaluation, orchestration, monitoring, feature stores, vector search, model registration and serving, and a dash of generative AI.
Before that, I helped take the Kroger Precision Marketing platform from a whiteboard sketch to a revenue engine generating hundreds of millions of dollars in alternative profit each year. I started by building the capability to help CPGs find the right customers and touch points for their campaigns, then spent a year scouting growth opportunities, and finally overhauled a massive analytic data asset to centralize and standardize 18+ billion media exposures.
Along the way, I was the technical lead on innovation efforts that introduced things like Private Marketplace (PMP) and Advanced Television channels into KPM, MLOps tooling like Feast and Vertex AI into personalization, and patterns for composable pipelines and apps. I also coached interns, mentored junior engineers, and upskilled peers on everything from behavioral interviewing to Python tricks.
I guess that's the highlights, but if you want more details I'll catch you up to speed over some drinks.
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Western & Southern Financial Group
Sr. Programmer Analyst, 2011 - 2015
Donning a suit and tie for probably the first and last time in my career, I was a technical lead on an enterprise-wide effort to consolidate all existing document capture systems and content management systems to reduce the costs associated with licensing, training, and maintenance while also improving accuracy and throughput. It was cool stuff like optical character recognition, machine learning auto classification, and advanced document routing!
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On the side I built systems that helped teams to proactively prioritize and manage their queued work while also ensuring that they could quickly identify potential issues to mitigate financial risk associated with missed SLAs.
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I was also privileged to also be the technical lead for the implementation of a Procure-to-Pay solution in support of a corporate-wide accounting standardization project.
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Enerfab Inc.
Application Developer, 2008 - 2011
I was initially brought on to replace, improve, and consolidate a series of legacy applications while simultaneously transitioning our team to new development frameworks.
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However, while wrapping that up I identified the opportunity for me to develop a requisition and procurement system for workers out in the field. Not only did it significantly streamline the field requisitioning process, it also created significant cost savings via improved spend analysis, centralized tool purchasing, and real-time updates to Enerfab's financial and job costing systems.
My last 18 months were spent implementing SAP with a focus on writing ABAP code to support the Materials Management, Sales and Distribution, Project Systems, and Production Planning teams.
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Royal Bank of Scotland
Quantitative Analyst, 2007 - 2008
I briefly stepped out of a software development role for an opportunity at RBS as an analyst and created in-depth balance transfer, activation, and purchase incentive campaign reporting and analysis for our credit card products.
However, where I flourished was by writing code and building systems that not only automated about 90% of my work, but that also delivered insights faster and more reliably than ever before to our Credit and Gift Card Services Teams.
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L3 Harris - Fuzing and Ordnance Systems
Information Technology Programmer, 2004 - 2007
Continuing with what I had started as a Co-Op I learned that our clunky ERP system had an exposed set of APIs! That discovery allowed me to build custom web interfaces that gave users a simple and streamlined alternative to how they interacted with that system.
I also noticed that job postings were physically printed and tacked around the office. So I went ahead and proposed, designed, and built an application for Human Resources to manage those postings on the divisional intranet that I had built as a Co-Op.
As a defense contractor there was an array of compliance courses that every person at our company was required to take (depending on their role), but there was no good way for anyone to know what they had taken, what they had remaining, or when a course was due until I created a simple scheduling and tracking system for our division.
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L3 Harris - Fuzing and Ordnance Systems
Information Technology Co-Op, 2002 - 2004
This is where it all started! I had always had an interest in using code to solve problems, but I never had a real way to apply that until I was a Co-Op. Between cleaning mouse balls (remember those?), imaging new computers, and un-jamming copiers I recognized that there was way too much time being wasted locating critical information going on around the office.
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I took the few resources I had available and created a web application that made it quick and easy to search and access digital versions of engineering drawings (which at that point required someone to search through a set of physical folders and manually make a copy).
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I followed that up with a similar application to locate Material Safety Data Sheets and topped it all off with the creation of the division's very first intranet that helped centralize it all.
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Want more details? Download my full resume.
Contact Me
Reach out, I'm always interested to hear about interesting projects, potential work, and any feedback!